Society for Accessible Travel & Hospitality Logo

ClickAndGo Wayfinding Maps Launches Innovative Wayfinding Service for Blind Students at University of Minnesota

Jan 22, 2010
An innovative navigation tool that promises to make travel much easier and offer a lot more independence for blind and deaf-blind students at the University of Minnesota has just been released for the 2010 spring semester.
Students obtain detailed audio narratives of walking directions, virtual tours, and point of interest descriptions for the university's twin cities campus using their cell phones and computers (
ClickAndGo Wayfinding Maps are compiled in advance by mobility specialists and incorporate terminology, technique recommendations, and landmarking cues exclusively intended to assist people who are blind. Unlike GPS technology, the company's wayfinding information covers indoor routes and offers a level of detail unavailable through satellite systems or any other means.
"The CickAndGo narrative mapping technology is absolutely phenomenal!” said Ken Rodgers, who is blind and a Master's candidate at Humphrey Institute of Public Affairs, University of Minnesota, and the Past Minnesota Chapter President of the American Council of the Blind. “It's easy to use and will revolutionize the way I find unfamiliar destinations without the fear of getting lost. Talk about maintaining my independence!"  Rodgers said the system offers a level of detail that is unparalleled by any other service or technology today.
A caller may hear, for example: “From the building corner, there is a wheelchair ramp 10 feet ahead at 1:00 and a straight curb at 12:00. This plus-shaped, light-controlled intersection has 2-way traffic on both streets. Cross Washington, step up and continue straight along this 12-foot wide sidewalk. In 20 feet, a grass-line begins on the left and continues to the first slope down, a driveway opening 330 feet from the corner. Cross and stay straight. After a second driveway slope at 500 feet, the sidewalk continues uninterrupted to the corner of University and Oak."
All ClickAndGo Wayfinding Maps can be accessed through the company´s fully accessible website and downloaded as text files and MP3 recordings, or obtained by using the company’s voice activated technology with a standard telephone.
ClickAndGo Wayfinding Maps are ideal for airports, hotels, convention centers, tourist destinations, cruise ships, beaches, public parks, amusement parks, and other public places.  ClickAndGo Wayfinding Maps help companies accommodate their customers as well as comply with the Americans with Disabilities Act (ADA) of 1990. The ADA offers some tax incentives and under certain conditions, reimburses businesses up to $15,000 for adaptations that encourage accessibility of public accommodations.
For more information please visit, email, or call 212-365-6902.