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Microtel Inns & Suites Ranked Highest in Economy/Budget Segment

Aug 5, 2004
Microtel Inns & Suites Ranked Highest in Economy/Budget Segment
by J.D. Power and Associates For Third Year Running

ATLANTA (August 3, 2004) – For the third consecutive year, Microtel Inns & Suites, has been ranked highest in guest satisfaction among economy/budget hotel chains in the J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Index StudySM. The brand outperformed competitors by a wide margin in four of six key guest satisfaction measures including check-in/check-out, guestroom, hotel facilities, and costs and fees. In addition, Microtel scored highest of the 13 national hotel brands in its segment, leading the category by an even greater margin than in previous years.

“This is shaping up to be quite a year for Microtel,” said Jon Leven, senior vice president of marketing for US Franchise Systems (USFS), parent company of the franchisor of the brand. “And with the roll-out of ‘Project Reveille’ by year’s end, we will greatly extend the scope of complimentary services and conveniences available to guests, allowing us to separate ourselves from the competition even further.”

With Project Reveille, Microtel will become the first budget brand to offer guests free local and long distance calls, and free wireless high speed Internet access in every room in all its hotels, along with advance online check-in and check-out. Guests will have unprecedented access to Microtel online folio data, and can pre-register online, head straight to their guestrooms when they arrive, and virtually avoid the check-out process as well.

The 2004 North America Guest Satisfaction Index Study is based on responses from 29,424 guests who stayed in a hotel between December 2003 and June 2004. The study, now in its eighth year, incorporates a new index model for 2004, measuring satisfaction based on six factors: guest room, check-in/check-out, costs and fees, hotel facilities, food and beverage, and hotel services.

Headquartered in Westlake Village, Calif., J.D. Power and Associates (http://www.jdpower.com) is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually.

Microtel Inns & Suites, the chain of all newly-constructed, interior corridor hotels, is one of the fastest growing hotel brands in the U.S. As of June 30, 2004, there were 269 Microtels open or under construction. All properties offer free continental breakfast and travelers can enjoy membership in MicroPass™, the frequent guest program with free stays. Microtel was also rated one of the top hotel chains in the budget category by travelers in the July 2004 issue of Consumer Reports. For reservations, contact 1-888-771-7171 toll-free, or visit Microtel online at http://www.microtelinn.com to access information and make reservations instantly.

All Microtel Inns & Suites are independently owned and operated.
Press Contact:
Barbara Wiener-Fischhof
404-235-7400
barbara.wiener.fischhof@usfsi.com