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Mira Berman Receives First IIPT Lifetime Achievement Award

Jun 25, 2007
Ms. Mira Berman, recently retired Executive Director of the Africa Travel Association (ATA) and President of the Bradford Group was awarded the First IIPT Life Time Achievement Award at a special Awards Luncheon during the 4th IIPT African Conference.

During her 16 year tenure as Executive Director of ATA, Mira’s leadership steered the association towards global prominence as the world’s pre-eminent organization promoting travel to Africa. A few of the many achievements spearheaded by Mira were: the creation of the award-winning Africa Travel Magazine and website; strategic relationships with organizations including the World Bank; Corporate Council on Africa (CCA); the Southern Africa Development Council (SADC); Regional Tourism Organization of Southern Africa (RETOSA);

Africa Wildlife Foundation; and International Institute for Peace through Tourism (IIPT); and the corporate sponsorship and support of prominent corporations such as American Express, Revlon, and AT&T.

Among Mira’s proudest achievements have been overseeing the signing of a historic Memorandum of Understanding (MOU) between ATA and the Pacific Asia Travel Association (PATA) forging an Asia – Africa Bridge of Tourism, Friendship and Collaboration; and helping to shape the initial concept of (the late) Bermuda Minister Hon. David Allen’s vision for an Africa Diaspora Heritage Trail (ADHT).

The ATA – PATA MOU was recognized for its extraordinary vision in 2005 at World Travel Market in London, where ATA and PATA received the World Tourism Award, co-sponsored by American Express Company (AMEX), Corinthia Hotels International (CHI), International Herald Tribune (IHT) and Reed Travel Exhibitions (RTE).

In presenting the award, IIPT Founder and President, Louis D’Amore said “It is my great honor to have known and worked with Mira for the past 15 years, and to present this first IIPT Lifetime Achievement Award to Mira Berman – who devoted the prime years of her illustrious career to promoting the magnificent lands, cultures and peoples of Africa to the world, and building an organization that will continue nurturing the growth of sustainable tourism development on the African continent.”

Karen Hoffman, Senior Vice President, Bradford Group, received the award on behalf of Mira Berman, who was not able to be present.

Mira Berman is SATH's Project Director and Executive Director of The Annual SATH Awareness Programs.