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SATH Announces Microtel Inns & Suites as New Sponsor

Apr 26, 2004

Contact for Microtel Inns & Suites Barbara Wiener-Fischhof
(404) 235-7400

SATH Announces Microtel Inns & Suites as New Sponsor

ATLANTA (April 26, 2004) – Microtel Inns & Suites -- the all-newly constructed chain of budget/economy interior corridor hotels -- has become a sponsor of The Society for Accessible Travel & Hospitality (SATH), in its efforts to expand initiatives to better serve travelers with disabilities.

Commented Steve Mydanick, director of corporate affairs for SATH, “We are excited about Microtel’s dedication to our project and welcome them into our family of sponsors who recognize the growing importance of the market for travelers with disabilities.”

Roy E. Flora, senior vice president, franchise operations of U.S. Franchise Systems, Inc. (USFS), parent company of the franchiser of the Microtel Inns & Suites brand, said, “Our involvement in this year’s SATH World Congress had a dramatic, positive impact on our continued commitment to providing quality accommodations and service to travelers with disabilities. We look forward to Microtel’s active participation with SATH.”

Microtel Inns & Suites is committed to addressing the needs of all its guests, and has made great strides in accommodating travelers with disabilities. The brand offers three ADA-room designs (a single queen, double queen and suite) throughout its chain, and a consistency of services that will fit guests’ needs whether a Microtel is located in New York or North Carolina.

In addition, Microtel Inns & Suites is the only budget chain to implement the training program known as Opening Doors® systemwide. Opening Doors®, developed by W.C. Duke Associates of Woodford, Va., is a value-added training tool used to enhance the chain’s customer service initiatives, so that staff is better able to respond to the needs of travelers with disabilities by practicing “attitude accessibility.” Opening Doors® emphasizes disability etiquette skills training that included interactive activities and role playing using wheelchairs, blindfolds, earplugs and taped hands so employees can practice how to service customers with disabilities.

Microtel’s web site at features a special section dedicated to travelers with disabilities. There is a direct link from the SATH home page to Microtel’s web site, and a direct like to Opening Doors® and other sites; frequently asked questions and travel tips, and a virtual tour where visitors can actually view a 360-degree view of typical Microtel ADA guest rooms and a lobby.

“We believe that Microtel is uniquely positioned to be the preferred hotel chain for travelers with disabilities,” added Flora.

W.C. Duke Associates is an international leader in showing businesses how to comply with the human side of the Americans with Disabilities Act (ADA) and to realize the importance of customer service training in disability etiquette. For information, visit

The Society for Accessible Travel and Hospitality (SATH) is a nonprofit educational membership organization. Its mission is to raise awareness of the needs of all travelers with disabilities, remove physical and attitudinal barriers to free access, and expand travel opportunities in the U.S. and abroad. Members include travel professionals, consumers with disabilities and other individuals and corporations who support our mission. For more information, visit

Microtel is one of the fastest growing hotel brands in the U.S., and for the second consecutive year, has been ranked highest in guest satisfaction among the economy/budget hotel chains by J.D. Power and Associates. In addition, Microtel has been named the ‘Best Budget Hotel Chain’ for the second time in Entrepreneur’s ‘Annual Business Travel Awards.’ All hotels offer complimentary continental breakfast, and members of the free MicroPass™ frequent guest program earn a free night’s stay after just nine night stays at any Microtel Inns & Suites location. Microtel will soon raise the bar on the scope of value and amenities that hotels offer guests as all its properties will provide free local and free long distance phone calls, and free wireless high speed Internet access in every guest room by end-2004.

As of March 31, 2004, there were 269 Microtels open or under construction worldwide. For reservations, contact 1-888-771-7171 toll-free, or visit Microtel online at

212 447 7284