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SATH bids farewell to Mira Berman

Jul 31, 2010

SATH pays homage to our beloved Mira Berman.

M I R A  B E R M A N

In these turbulent times, darkened by human conflict and intrigue; Mira Berman was taken away from our midst on July 29, 2010. Her demise leaves behind an immense void in the American Travel as well as marketing industry that will be difficult to fill. And for those of us who knew him well, life will undeniably be less wonderful “now that she is not in the world...”

SATH (Society for Accessible Travel & Hospitality) and the US travel marketing industry have suffered a great loss in her passing. She was one of the most respected figures in advertising and travel  in the US. A mentor and role model, she has helped many to excel in their careers.

We are left wanting for the right words to proffer a deserving tribute to Mira Berman. She was an integral part of SATH. We shall miss her deeply.  

Mira Berman draws on a diversity of talents in directing successful advertising and public relation programs for the the agency's international, national and regional accounts. Ms Berman brings to each client a fresh individuality and wealth of expertise gathered through her twenty-five years in marketing communications.

A writer, musician, author and marketing expert, Ms Berman has demonstrated outstanding talent in all areas of marketing communications. She was elected Advertising Woman of the year in 1971. In both 1971 and 1972, The International Film and TV Festival warded her Television's Gold Medal; and in 1973, she was recipient of the International Film & TV Festival's Grand Award for the production Israel 25 - A Celebration, a two-hour special, which was aired on the ABC Network and subsequently syndicated.

Prior to her association with The Bradford Group, Ms Berman served as Senior Vice President of the Lavenson Bureau of Advertising, handling a variety of accounts over a nine-year period. A regular lecturer for the American Management Association, Ms Berman was co-chairman with Malcom P. McNair, then Lincoln Filene Professor of Retailing at Harvard's Graduate School of Business, of the AMA sponsored Conference on Marketing through Retailing.

The Book, Marketing Through Retailers, edited by Professor McNair and Ms Berman was published in the U.S. Mexico and Japan. Ms Berman was co-chairman with Walter H. Johnson, vice-chairman of Saturday Review/World, of the AMA Conference on Managing Profit and Growth in World Travel and Tourism. AMA also invited her to chair a seminar on "Doing Business With Israel", and as a speaker at a seminar on investment opportunities in Cuba. Ms Berman was later appointed to the faculty of the New School for Social Research, teaching in the Master Degree program in Tourism & Travel Administration; she expanded her teaching to include a fundraising management course for the Master Degree Program of the Department of Fundraising.

Ms Berman is listed in Who's Who in America, Who's Who in American Women, Who's Who in advertising, The Financial Publicists Directory, and Foremost Women in Communications. She served two terms on the National Advertising Review Board as a representative of the American Association of Advertising Agencies.

The very many accolades that she recieved are too many to mention here. A few of them are: SATH presented their first ever "Murray" award to Mira Bermanat their Annual World Congress in Miami in 2006; IIPT ( Internaitonal Institute for peace through Tourism) honored her to recognize Mira’s many contributions to a Peaceful and Sustainable World with their 1st IIPT Lifetime Achievement Award presented at their 4th IIPT African Conference; Kampala, Uganda, 1997. Miracle Corners of the World (MCW) presents its third Lifetime Achievement Award to Mira in 2004.

Ms Berman has taught workshops/seminars on Public Relations, Advertising and Radio and Television Advertising at the annual ASTA (American Society of Travel Agents) Congress and at the regional ASTA workshops around the country.

Ms Bermam served as President of SATH (The Society for Acessible Travel & Hospitality); President of the New York Chapter of ATA (Africa Travel Association); Executive Director of NATA (North American Travel Association); and WEXITA (Women Executive International Tourism Association). She is past director of The National Council of Women of the United States (NCW/us), and Executive Director of the American Friends of the Jerusalem Center for Psychiatric and Geriatric Treatment and Rehabilitation.

Ms. Berman was Executive Director of the Africa Travel Association (ATA) a travel industry association for 16 years responsible for promoting travel and tourism from North America to Africa. Under her leadership, she has incorporated a one-day Trade and Investment Seminar as part of the Annual ATA Congress attended by public and private sectors of African Countries. This has opened the doors to developing new business opportunities between American and African enterprises. For the first time she has attracted corporate sponsorships for ATA congress activities such a Revlon, AT&T, AMERICAN EXPRESS and Engen. In the words of Africa Travel Magazine Editor Jerry Bird:  “Mira Berman will be best loved and best known for her outstanding success in “Bringing the World to Africa - and Africa to the World.”

She also serves as the executive director of the Academy of Tourism Organizations (ATO) and their Annual NOAH Awards Luncheon; as project consultant for Accessible Travel and Hospitality; Israel Heritage/Abba Eban PBS TV series; as project director for the The Society for Acessible Travel & Hospitality (SATH) and their Travelers With Disabilities Awareness Week.