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WORLD'S LEADING CRUISE LINES SIGNS SPONSORSHIP AGREEMENT WITH SATH

Oct 23, 2003
MIAMI (10/23/03) – The World’s Leading Cruise Lines (WLCL) marketing alliance – comprised of Carnival, Costa, Cunard, Holland America, Princess, Seabourn and Windstar -- and the Society for Accessible Travel & Hospitality (SATH) have signed a sponsorship agreement in which SATH will provide marketing expertise in expanding the potential customer base for the WLCL to travelers with disabilities. Additionally, SATH will serve in an advisory role regarding the accessibility features of the vessels among the WLCL’s seven brands.

The sponsorship makes the WLCL the largest cruise alliance to sign such an agreement with SATH, which was formed in 1976 as a non-profit educational membership organization whose mission is to raise awareness of the needs of travelers with disabilities among all segments of the tourism industry, as well as serving as a clearinghouse for information for consumers (www.sath.org).

“While the brands of the World’s Leading Cruise Lines strive to make their ships accessible and enjoyable for travelers with disabilities, this agreement with SATH will enable WLCL brands to build upon these efforts even further,” said Jack Anderson, WLCL executive director.

Commented Roberta Schwartz, CTC, MCC, SATH Director of Education, “Cruising is a favorite vacation option among travelers with disabilities and we are looking forward to working with the WLCL in promoting the alliance’s broad diversity of cruise vacation offerings to SATH members. SATH applauds the WLCL for recognizing this market potential and creating this outreach for travelers with disabilities.”

According to Schwartz, there are an estimated 54 million Americans with disabilities, making it one of the largest niche markets in leisure travel. “Traveling for people with disabilities can be a life-altering experience. Our goal at SATH is to help these guests in making informed vacation choices, allowing them to enrich their lives and spend quality time with friends and family,” she said.

As part of the new agreement, the WLCL will participate in SATH’s annual World Congress and Trade Show for Travelers with Disabilities and the Mature, and other trade shows. Cross-promotional opportunities such as consumer awareness seminars and media/publicity efforts will be included, as well.

SATH will also work closely with WLCL in developing a wide range of strategic initiatives that may include comprehensive Web-site information and specialized training for shipboard employees of WLCL member lines.

The World’s Leading Cruise Lines marketing alliance was established by Carnival Corporation & plc as a means of communicating a highly diversified, global cruise product that capitalizes on the unique attributes and amenities of its seven distinct member lines, which include:

Carnival Cruise Lines – The largest and most popular cruise line in the world, Carnival’s “Fun Ships” offer a one-of-a-kind vacation experience enjoyed by guests of all ages and backgrounds.

Costa Cruises – Europe’s number one cruise operator, Costa offers cruising “Italian-style,” with a distinctive shipboard ambiance, outstanding cuisine and a diversity of activities and entertainment.

Cunard Line - From more than 160 years of British tradition to innovation to legendary White Star Service, Cunard Line’s famous ocean liners offer a gracious lifestyle, tantalizing cuisine and global adventures.

Holland America Line – The leader in the premium category, Holland America’s modern award-winning fleet is known for top-of-the-line amenities, exquisite artwork and fine craftsmanship.

Princess Cruises – The leader in destination cruising offers a wide variety of choice in dining and entertainment together with excellent service aboard its modern fleet of balcony-rich Love Boats.

Seabourn Cruise Line – Among the finest cruise products in the world, the ultra-luxury “Yachts of Seabourn” feature well-appointed suites, outstanding cuisine and worldwide itineraries.

Windstar Cruises – Comprised of a fleet of three computerized sailing vessels, Windstar offers a casually elegant shipboard experience that is “definitely 180 degrees from ordinary.”

Currently, the WLCL fleet comprises 59 ships totaling more than 94,000 lower berths. WLCL member lines have 13 new ships slated for delivery between now and mid-2006 representing more than 23,000 new lower berths.

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MEDIA CONTACTS:

World’s Leading Cruise Lines
Tim Gallagher – 305-599-2600 ext 16000

SATH
Jani Nayar -212-447-7284